Sceneo
A mobile app concept designed to make attending live performances easier, clearer, and more social.
ROLE
UX Researcher & Designer
TIMELINE
Aug – Oct 2025
TEAM
Solo Project
TOOLS
Figma, Personas, Journey Mapping
Situation
Sceneo is a simple theater-finding app for students. It helps them discover shows, preview seats, and plan outings with friends.
I worked as the UX Designer and Researcher. I used Figma.
Problem statement: Students who want to attend musicals or plays want all events in one place with clear seat and venue tips, and the option to go with friends — so they can choose shows that fit their interests, budget, and comfort.
Many students told me they wanted to see shows but felt overwhelmed by too many choices and unclear seat views. They were also unsure how to plan with friends. I created the problem statement through student interviews and my own experience as someone who goes to musicals often.
Task
Students want quick clarity when planning a show:
- What is happening near them?
- What seats are worth buying?
- Which shows their friends recommend?
Making all of this simple reduces uncertainty and helps students enjoy events instead of stressing about logistics.
Key pain points:
- Hard to compare shows in one place
- Seat quality is unclear
- Friends' opinions are scattered
- Hard to share ticket costs
My objectives were to:
- Give clean show previews with modern layouts
- Provide visual seat views to reduce guessing
- Show friends' activity to support social planning
- Make sharing ticket costs simple through Venmo-style flows
I created two personas, Melissa and Daniel, based on formative research. Both represent students who like going to shows but value convenience, clarity, and social planning. I also built a user journey map to understand their emotions and decision points.
Actions
I used a modern, clean visual style with more spacing, rounded elements, and updated card layouts. This made the design feel lighter, clearer, and more student-friendly. The purple accent color helped highlight important actions without feeling commercial.
Lo-fi Wireframes
Feedback & Iterations
Feedback 1 – Card clarity and modern style
I learned from Joseph that the card layout felt outdated and cluttered. I redesigned the card grid to be cleaner and more modern.
→ Result: updated cards with clearer images, spacing, and hierarchy.
Feedback 2 – Add age/PG rating filters
Elizabeth said families and non-traditional students need age filters. I added a PG/age rating option to the filter bar so users can easily find shows that match their needs.
→ Result: clearer filtering + better inclusivity.
Feedback 3 – Improve spacing and visual consistency
Josh pointed out that text sizes and spacing felt inconsistent, and the "Present Box" looked too sharp compared to other rounded elements. I increased text size, adjusted spacing, and made the box rounded.
→ Result: a more polished and unified design.
Hi-fi Wireframes
Results and Reflection
Try the Interactive Prototype
Experience the full user flow and interactions in Figma
View PrototypeAfter revisiting the PRD, I simplified the "friends reaction" feature, improved Venmo-style cost sharing, and made the seat preview load faster. These changes made the app feel smoother and more realistic for student use.
I learned that even entertainment apps rely heavily on trust and clarity. Simple visual fixes—like better spacing and seat previews—can remove a lot of user stress. Feedback helped me see the gaps in hierarchy and consistency, and user research showed me how social planning plays a big role in students' decisions.