✦ CASE STUDY
ReFine — Peer-to-Peer Clothing Rental Platform
Community-driven fashion rental platform designed for trust, sustainability, and connection.
My Role
UX Designer & Researcher — user interviews, heuristic evaluation, usability testing, design iteration, and final prototype development
Team
3 members · University of Michigan · SI 582: Interaction Design
Sophia Lin · Reet Oberoi · Olivia Harris
Duration
Oct – Dec 2024
Methods
Figma · Usability Testing · Nielsen Heuristics · Competitive Analysis · Iterative Prototyping
Design Challenge
Many people own clothing they've only worn once but don't want to sell or donate. At the same time, others want stylish outfits for special events without buying new ones. Our challenge was to design a trustworthy, easy-to-use peer-to-peer clothing rental experience that promotes sustainability and community connection.
Research Insights
- Trust & Transparency: Renters want clear information about size, condition, and delivery; sellers want control and reliable transactions.
- Convenience: Users value simple listing and rental flows with minimal friction.
- Community: Verified profiles and shared experiences help foster credibility and repeat usage.
Key Features
For Sellers
- Guided flow to list items with photos, price, and rental dates
- Approve or reject rental requests
- Track orders and payments easily
For Renters
- Filter by category, size, brand, and rental date
- Clear order tracking and notifications
- Community posts for styling ideas and rental stories
For Everyone
- Dual rating system for sellers and renters
- In-app messaging for transparency and trust
- Community hub for tips and engagement
Iteration & Evaluation
We conducted heuristic evaluations and usability tests to refine our prototype:
- Added "undo" and confirmation pop-ups for key actions to prevent user errors.
- Improved visibility of filters and date selection feedback for better clarity.
- Simplified layouts and standardized font sizes for readability.
- Prioritized trust-building features like reviews and community posts over non-critical elements.
Design Evolution
Our design evolved from paper sketches → wireframes → digital prototype in Figma. Two major changes shaped the final version:
- Community section revamp: Added interactive posts, polls, and user profiles to boost engagement and transparency.
- Enhanced search and filters: Improved discoverability with detailed options for condition, size, and brand.
Guided by Don Norman's The Design of Everyday Things and Jenifer Tidwell's Designing Interfaces, we focused on clear visibility, intuitive feedback, and recognition over recall to build trust and ease of use.
Impact
ReFine promotes a sustainable, circular fashion economy by encouraging renting over buying. It reduces waste while helping users build meaningful community connections. Future iterations could include accessibility enhancements, onboarding guides, and automated error recovery features to further improve usability and inclusion.